Hisense IFA 2014, Berlin
Bringing innovation closer
Following a competitive international pitch for Hisense, China’s number one consumer electronics producer, we developed a high-impact presence for the brand at IFA in Berlin, designed to enable customers to get up close and personal with its leading-edge technology, from Smart TVs to smartphones.
Using a modern, stylish two-storey design, we developed the
concept that Hisense was with its customers every single moment of their day, changing the colour of the booth walls to reflect the changing time of day. A second deck hosted an ultra modern business lounge, enabling new customer and reseller connections. Looking ahead, we’ll be working with Hisense to develop its in-store presence at retailers worldwide.