Brightstar MWC 2014, Barcelona
A mobile game-changer
For global cellphone distributor and supply chain specialist Brightstar, we sought to deliver a step-change in creativity and impact to launch its new brand at MWC 2014 in Barcelona. The 650m2 hospitality stand we developed and built for the brand was a game-changer in every respect, garnering very favourable social media and press coverage, and creating a space to forge new international partnerships.
Reflecting its new brand – alongside that of its parent company SoftBank – we designed and built an expansive and ultra high spec double-deck booth that boasted luxurious facilities and top-notch connectivity; the perfect place for meeting, greeting and doing better business.